Norra Marketing

A recent Comscore study shows that voice-initiated searches will represent more than 50% of all searches by 2020.  Whoah! Obviously, a lot of these searches will be hard to monetize by brands (think: what time is it Alexa?) but rest assured the ads will start trickling in, in just a slow enough pace for us users to keep using the device whether its Alexa, Siri, Google Home or another smart assistant.

For Real Estate, opportunity is limited. After all, its so image driven that a screen is pretty much necessary. Unless you know the home  or development already and are searching a specific address or brand name that is. By ensuring your local search presence is up to date, such as Google my Business, etc, you will have covered your bases for now…

The stats are not surprising: 90% of home buyers search online to find a home according to this report created by Google and NAR from 2017. When going online, buyers use listings sites such as Zillow and Redfin, but they also use search engines extensively. This highlights the importance of Search engine marketing and SEO for real estate sales.

We recently created a white paper to highlight some of our client’s SEO traction. For our first white paper, we picked our largest San Francisco condo communities and compared to its biggest competitors nearby.

While our client had a visibility of 4-5% during 2017 for all non-branded, localized real estate related search queries, our competitors all had 0-2% visibility. These may sound like very minor numbers, but the SEO competition for real estate keywords is highly competitive. Our goal is to increase our visibility to 5-10%.

A link to the full study can be found here.

Next, we’ll create a similar case study for Los Angeles. Stay tuned!