Voice searches massive growth

A recent Comscore study shows that voice-initiated searches will represent more than 50% of all searches by 2020.  Whoah! Obviously, a lot of these searches will be hard to monetize by brands (think: what time is it Alexa?) but rest assured the ads will start trickling in, in just a slow enough pace for us users to keep using the device whether its Alexa, Siri, Google Home or another smart assistant.

For Real Estate, opportunity is limited. After all, its so image driven that a screen is pretty much necessary. Unless you know the home  or development already and are searching a specific address or brand name that is. By ensuring your local search presence is up to date, such as Google my Business, etc, you will have covered your bases for now…






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